15A – Figuring Out Buyer Behavior No. 2

During these interviews, I couldn't necessarily ask if customers would care about the price since my platform would be on a streaming service such as Netflix, which according to statistics 73% of Americans have a Netflix account, and due to account sharing many more have access to Netflix. I basically went for what they would like to see from the show, obviously, it will be sports-oriented and have more of a fan relating feel with the explicit talk and content covering sports news. All of my interviewers were sports fans this time to pertain to my question "what they are looking for and what they don't want to see on it?". All of these people were fellow students in the Sports Management program at UF. The purchase price is the platform Netflix which many customers are very satisfied due to the entire service being revolutionary to watching TV and being entertained. The show is just on this platform. All of my interviews came to the conclusion they want it to be as real and non "staged" as possible, give it a more relatable authentic feel. They also all noted to not enforce political agendas on the show "they tend to ruin the focus of the show" and they mentioned to address people in sports that are involved in movements such as the BLM movement and athletes like Lebron James being involved; showing your side on each topic but not to force agenda on the audience, an "in-between area to operate in". Post-purchase for this would be the ratings it gets via Netflix, and its charts for most popular streaming options on Netflix.