12A – Figuring Out Buyer Behavior No. 1

Non-Sports Fan 

Need Awareness: Need something to watch to entertain them when bored at home for a bit. This will be a 24/7 broadcasting channel and will be available and entertaining to all.



Information Search: The first thing they will do is search for something that piques their interest, many searches on Netflix for a trending show with short episodes to briefly watch. Our show will hopefully be up on trending now page and will be something that they give a go.




A small fan of sports 

Need Awareness: Need to get away from the professionalism of boring sports newscasting and want something with more spice to it due to there not so fully into sports attitude.

Information Search: This area of people are into sports purely for the excitement and entertainment the games bring them, normally they don't have too much interest in the news on what is going on with the sports world except if it is relating to their team during the season. These people are craving entertainment through the realm of sports and this platform is exactly what they can use for an extra dose of that.




Sports Fanatic

Need Awareness: These people are into every single aspect of sports when one isn't in the season they follow the entirety of news for that sport during the offseason. 24 hours a day 365 days a year, and that is how our show and broadcast will work with the time they put into following sports. This is the group of people we are initially focused on for a target audience, to entertain the people that are going to be most loyal and most craving of sports entertainment that's relateable as a fan.


Information Search: This area of people are what we call "Super Fans", they need to be watching anything and everything they can about sports, they crave it all year long. These are the people most affected by the stoppage/pause in sports due to the coronavirus; yet they still tune in to SportsCenter every day to stay updated on everything, even while NOTHING is going on. These fans will always be looking for new outlets to receive sports news from, and what better way to do it than through our platform, that will be considered the most relatable and entertaining way of doing so.