Starting Point- I believe there could be a sports channel that relates more to how fans banter back and forth about topics and sports news.
Describe Your Belief: This was supposed to be barstool, and I believe they took a turn to something completely different and missed a huge opportunity. I believe that there could be a sort of explicit SportsCenter channel on a cable platform that permits this sort of explicit banter. I would love for this to be done through HBO, just as those funny twisted news shows do on HBO. Just oriented on the sports industry and news.
Identify prototypical customer: The customers would be anybody who is an avid sports fan and enjoys an old fashioned argument with their friends over sports topics and enjoy the authenticity these conversations have including them being aggressive at times and using explicit words.
Iteration #1: I discussed this belief and idea with the prototypical customer and they seemed to be quite interested in it. So much to the fact I showed them a sort of similar Instagram sensation Bob Menery who does this but announcing sports explicitly with no restrictions. They loved it so much they wanted to have me pitch them my idea to see the whole picture, and envision what could be a great success for the realm of sportscast TV.
Iteration #2: Going on to customer #2. They believe Barstool Sports already had this intention and started to stray due to success doing what they kept doing via social media and podcasting on apple. They believe this idea should be created and pitched to Barstool after everything is secured legally, then have them buy it and take over the operation with having a stake of the entire franchise.
Iteration #3: This customer gave me the same feedback as the first so much they had a few of their own ideas and things that could actually help prepare for this idea to become a reality. The feedback was more than I could have even imagined, very positive, and knowledgable.
Reflection: Through this assignment I found myself having a solid idea that I would love to actually pursue, I love sports and always enjoy fun banter between my friends and me about our respectful opinions on anything sports-related. After hearing from prototypical customers and receiving such great feedback, I believe I can actually make this work and may start on it sooner than later.
Summarize: This exercise was awesome it helped me really tap into my daily thoughts and ideas I always conjure up, but actually act on them and break it down. It also helped me plan accordingly in my head the possibilities that can be done with this idea and the potential it has.
That is a fantastic idea Nicholas! A channel based around sports fans rather than the actual athletes could be extremely entertaining. The success of Barstool Sports shows that there is a huge market for that type of entertainment. Taking a more comical, laid back approach on sports can attract a lot more viewers than just your regular die-hard sports fanatics. People can talk about sports all day long and never get tired of it which tells you that a show like this could be very profitable.
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