Friday, July 24, 2020

23A – Your Venture’s Unfair Advantage

1) Social Captial- Social Capital is very important because it shares your values of the entire operation. It helps the consumers and audience engagement with the company and helps them be comparable and connected with the people behind it all. It adds crucial and irreplaceable value to the company. 


2) Finances- This is always very helpful to have your finances in order. This is important because creating a business takes time and money. Fortunately, I have created other ways to increase our cash flow and this made it possible to have a decent amount of funding to make this the best it can possibly be. 

3) Brand Personality- Our brand personality is basically just reporting in a way that fans can relate to. Like backyard talk, or bar banter. This is exactly what separates us from our competitors and will be exactly why we grab viewers from them. 

4) Brand Identity- Our brand identity was very simple to figure out with it being such a simple but specific idea. This is crucial for a business to have because it shows who you are and helps connect with your consumers/audience in a specific way. I believe this to be the most important aspect to have, due to it reaching out to your audience in such a unique way. It also helps the image of the company shine and shows its colors to the public. 

5) Social Media Marketing- This is something that is fairly new and very important. It is a new way to promote your business and expand in outreach in a much faster way than the older, traditional ways some are used to. 

6) Vision Statement- This is something I find important to have linked for the public to see. I believe the public knowing your ultimate vision helps them see there will be more growth from something that has already caught there eye, and makes them excited to stay for the journey. 

7) Team- I have a team in place for the entire process of creating this. Including, production, graphics, hosts, media, analytical staff, and more. This is huge because we have several people focusing on a piece of the process of everything and it is to their specific expertise. This will let us create the best product for all of our viewers. 

8) Target Audience- Knowing the target audience is a major thing to have before launching anything for business. Especially because it gives you the opportunity to prepare your content/service/product to be the absolute best for the people you are going to be selling it to at a higher rate than anyone. 

9) Format- I have a format for the show in place and exactly the discussions and topics the hosts will be going over. This is huge to know so we have an idea of exactly what we'll be executing every week and what not to get our heads into as well. Keep it pretty localized to sports.

10) Goal- Obviously, I have a set goal in place for this program to launch on a popular platform, in order to reach my audience as fast and easy as possible. Eventually building up from Facebook/Youtube Tv to Netflix, Hulu, or HBO. This gives me the chance to pave my way through and reach out to these streaming platforms to push my channel to the next step. 

2 comments:

  1. Hello Nicholas, I see that you have done a very interesting job on your post. The best thing that I like about your post is your response on "team". I most certainly agree, having a team is an unique aspect of every venture and hence, cannot be imitated. Also, the vision statement is very important because even the public can participate in the becoming one with the common vision. Great job.

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  2. Hi Nicholas,
    You have some great resources I didn’t think to pursue. I like the concept of brand identity and brand personality because those are the faces of our companies. You want a positive image and offer something that is useful and would be wanted/needed by a customer.

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